Ardhian Satrya is a Senior Experience Designer at Dyson,designing digital experiences for connected home products.
With 15+ years spanning UX leadership, product strategy, and branding across diverse industries from consumer tech and SaaS to retail and public sector, he specializes in turning complex user problems into meaningful experiences by balancing user needs, business objectives, and technical feasibility.
Work Experience
Dyson | Senior Experience Designer
Nov 2023 - Now
- Designing end-to-end digital experiences for connected home products across multiple categories including Floorcare, Environment, and Robot.
- Leading cross-category feature alignment to ensure a consistent and scalable user experience across Dyson’s connected product ecosystem.
- Collaborating with UX researchers, product managers, and engineers to translate user insights and business requirements into product features.
- Conducting competitive analysis and identified new feature opportunities to improve overall product experience.
- Utilising AI tools to build internal tools, develop complex proof-of-concept prototypes, and generate design assets, enabling faster concept validation and improving team efficiency in early-stage product development.
eyos | Lead UX/UI Designer
Jul 2019 - Sep 2023
- Led and mentored a UX/UI team to design desktop and mobile SaaS products for retailers across Europe, Australia, and Southeast Asia.
- Facilitated product discovery workshops and user interviews to identify user needs and define product direction.
- Collaborated with product, business, and engineering teams to define product roadmap and strategy.
- Developed and maintained customer journey maps across multiple product verticals to improve user experience.
- Built and scaled the platform's design system to ensure consistency and faster product development.
- Established a design competency framework to improve team performance and growth.
- Managed design operations and budget efficiently while maintaining high design quality.
- Led company rebranding and designed marketing collateral across digital and offline channels.
- Designed and developed the company website, increasing brand visibility, improving lead generation and supporting the sales process.
Qi Integrated Solutions | Art Director
Sep 2017 - Jun 2019
- Led visual and campaign design across TVC, print, OOH, annual reports, websites, and digital marketing campaigns.
- Managed and mentored junior designers to ensure high-quality creative output.
- Worked with major clients, including Temasek, AIA, Nikko AM, SingHealth, Panasonic, and NTU, delivering corporate and marketing communication projects.
- Ensured brand consistency across multiple channels and platforms.
WebSparks | Web Designer
Jun 2009 - Aug 2009
- Designed and developed websites for statutory boards and public sector clients.
- Created responsive website designs and implemented front-end development using HTML and CSS.
- Worked closely with developers to ensure design feasibility and implementation quality.
Dragon.Fly Integrated Marketing | Graphic Designer
Nov 2006 - May 2009
- Designed brand identities, marketing collateral, and in-store displays for various FMCG brands.
- Supported marketing campaigns through visual design across print and retail environments.
Monoki | Creative Director
Sep 2009 - Aug 2017
- Founded and led a creative studio delivering branding, digital marketing, and website design for startups, SMEs, public sector, and MNCs.
- Developed brand identities and digital experiences that helped businesses strengthen their market positioning.
- Managed projects end-to-end, from concept development to final delivery.
- Worked directly with clients to translate business goals into creative and digital solutions.
Download PDF
I'm passionate about solving real problems through thoughtful design.Whether you're looking to collaborate on a new project or just want to chat about design, product strategy, or connected experiences, feel free to reach out.
Ardhian Satrya is a Senior Experience Designer at Dyson,designing digital experiences for connected home products.
With 15+ years spanning UX leadership, product strategy, and branding across diverse industries from consumer tech and SaaS to retail and public sector, he specializes in turning complex user problems into meaningful experiences by balancing user needs, business objectives, and technical feasibility.
Work Experience
Dyson | Senior Experience Designer
Nov 2023 - Now
- Designing end-to-end digital experiences for connected home products across multiple categories including Floorcare, Environment, and Robot.
- Leading cross-category feature alignment to ensure a consistent and scalable user experience across Dyson’s connected product ecosystem.
- Collaborating with UX researchers, product managers, and engineers to translate user insights and business requirements into product features.
- Conducting competitive analysis and identified new feature opportunities to improve overall product experience.
- Utilising AI tools to build internal tools, develop complex proof-of-concept prototypes, and generate design assets, enabling faster concept validation and improving team efficiency in early-stage product development.
eyos | Lead UX/UI Designer
Jul 2019 - Sep 2023
- Led and mentored a UX/UI team to design desktop and mobile SaaS products for retailers across Europe, Australia, and Southeast Asia.
- Facilitated product discovery workshops and user interviews to identify user needs and define product direction.
- Collaborated with product, business, and engineering teams to define product roadmap and strategy.
- Developed and maintained customer journey maps across multiple product verticals to improve user experience.
- Built and scaled the platform's design system to ensure consistency and faster product development.
- Established a design competency framework to improve team performance and growth.
- Managed design operations and budget efficiently while maintaining high design quality.
- Led company rebranding and designed marketing collateral across digital and offline channels.
- Designed and developed the company website, increasing brand visibility, improving lead generation and supporting the sales process.
Qi Integrated Solutions | Art Director
Sep 2017 - Jun 2019
- Led visual and campaign design across TVC, print, OOH, annual reports, websites, and digital marketing campaigns.
- Managed and mentored junior designers to ensure high-quality creative output.
- Worked with major clients, including Temasek, AIA, Nikko AM, SingHealth, Panasonic, and NTU, delivering corporate and marketing communication projects.
- Ensured brand consistency across multiple channels and platforms.
WebSparks | Web Designer
Jun 2009 - Aug 2009
- Designed and developed websites for statutory boards and public sector clients.
- Created responsive website designs and implemented front-end development using HTML and CSS.
- Worked closely with developers to ensure design feasibility and implementation quality.
Dragon.Fly Integrated Marketing | Graphic Designer
Nov 2006 - May 2009
- Designed brand identities, marketing collateral, and in-store displays for various FMCG brands.
- Supported marketing campaigns through visual design across print and retail environments.
Monoki | Creative Director
Sep 2009 - Aug 2017
- Founded and led a creative studio delivering branding, digital marketing, and website design for startups, SMEs, public sector, and MNCs.
- Developed brand identities and digital experiences that helped businesses strengthen their market positioning.
- Managed projects end-to-end, from concept development to final delivery.
- Worked directly with clients to translate business goals into creative and digital solutions.
Download PDF
I'm passionate about solving real problems through thoughtful design.Whether you're looking to collaborate on a new project or just want to chat about design, product strategy, or connected experiences, feel free to reach out.